For as long as there have been movie stars and sports stars the world of fashion has followed hand in glove. There are certain characteristics of a brand that have to be in place for a celebrity to be seen wearing them or even endorsing them. This is the same for the accessories market such as designer sunglasses.
They have to be hip, hot and on trend to create waves in the world of the megastars of today. With huge worldwide audiences watching a vast number of channels the exposure provided by the A-list set can project a company to the front of the fashion stakes in a few clicks of a camera.
Celebrities love showcasing their latest Designer Shades…
This is the main reason a sports star with global appeal like David Beckham was chosen to promote Police sunglasses. The Italian manufacturer has been producing designer sunglasses for years and has developed the right brand awareness and strong image to make the Police sunglasses collection such a sought after product. With attention to detail and a wide range of modern styles to choose from there has been a big surge in interest for these top celebrity sunglasses.
As well as sports stars promoting celebrity sunglasses, Hollywood has got in on the act with actors such as George Clooney and Antonio Banderas wearing the famous brand, widening the appeal to a larger demographic. Essentially it is a range aimed at the male market which is why such icons of the sporting and acting world were chosen. However the classic aviator models such as the Police S8299 are now also very popular with young, fashion aware females. They have an urban street-cred appeal and are in that affordable- luxury category which is within reach of most peoples’ pocket. Established many years ago Police sunglasses have become part of the fashion hierarchy and with a continued commitment to cutting edge designs and quality manufacturing processes the future success of this designer sunglasses brand is assured for years to come.
Five Essential Tips for Celebrity Sunglasses wearers
- A strong brand image
- Be hip, hot and on trend
- Appeal to the stars target audience
- Preferably a strong pedigree in the sunglasses market with real designer credentials
- A range of models suitable for different occasions, from the red carpet to relaxing on a beach
If all of these conditions are met, and the price is right of course, designer sunglasses suppliers should have no trouble attracting the right person for the brand. Most consumers like to be associated with the rich and famous and buying a pair of the latest sunglasses is an easy way to join the club. With the spread of social networking sites across the globe the speed a new fashion trend can penetrate the market is a new factor to consider for supplier and star alike.